ugee Launches FreSound: A New Sub-Brand for Audio Gears

ugee has built its reputation as a brand that supports creativity. From drawing tablets to stylus pens, our mission has always been to design tools that help people express ideas. Now, we are extending that mission into a new field: audio.

This year, ugee officially launched a new sub-brand called FreSound. For those asking "what is FreSound?", it is ugee's dedicated audio brand. FreSound focuses on open-ear headphones, wireless earbuds, and future sound products designed to fit naturally into everyday life and creative work.

Why We Started FreSound

Audio has become essential for study, work, and leisure. Students rely on it for online learning. Professionals need it for meetings. Creators use it to stay inspired.

Traditional headphones and earbuds already serve many people well, especially with features like noise cancellation. But there are also listeners who want something different — earbuds that stay comfortable during long sessions, headphones that remain secure while moving, or designs that allow awareness of the world around them.

FreSound was created to meet these needs. It does not aim to replace other audio solutions. Instead, it provides an alternative: comfortable earbuds with built-in mic, open-ear headphones with ear hooks, and audio gear shaped by real user feedback.

So, what is FreSound? It's ugee's way of rethinking everyday listening — sound designed for comfort, clarity, and balance.

The Moment That Sparked the Idea

The idea for FreSound began with something simple. During a quiet afternoon in a café, ugee's founder noticed how isolating headphones could feel. The sound was good, but the outside world had disappeared. That moment sparked a thought: could audio connect people to music and to their surroundings at the same time?

From that question, FreSound was born.

From Prototype to Launch

The first version, called Prototype Zero, was shared with creators around the world — illustrators, writers, musicians. The feedback was clear and honest:

• 1. Comfort matters most.

• 2. Design should be simple and wearable.

• 3. Good audio should not mean losing awareness.

FreSound's team took those insights seriously. Over 30 iterations later, a design emerged that balanced comfort, awareness, and sound quality.

Key innovations of FreSound open-ear technology included:

• 1. BioCore™ Drivers for wide, detailed sound.

• 2. Fiber Bio-Diaphragm for natural, balanced vocals.

• 3. AcoustiFlow™ Balancer to minimize leakage while keeping sound layers intact.

In May 2025, ugee introduced the FreSound Inspiration Open Earbuds, marking the official launch of the new sub-brand.

What Makes FreSound Stand Out

FreSound products are built with everyday use in mind.

• 1. Comfort: The open-ear design rests lightly on the ear, making it easy to wear for hours.

• 2. Stability: Ear hooks ensure the earbuds stay secure during activity.

• 3. Clarity: A built-in microphone keeps calls and meetings clear.

• 4. Endurance: With up to 30 hours of playback (including the case), the earbuds are ready for long days.

These features don't replace traditional in-ear or noise-cancelling headphones. Instead, they offer another option. For those who want awareness, comfort, and freedom, FreSound provides a different listening experience.

Where to Buy ugee Earbuds

One question comes up often: where to buy ugee earbuds?

The answer is straightforward. ugee earbuds are sold only through the FreSound Official Store.

This choice keeps things simple and reliable. Buying from FreSound.com ensures:

• 1. Authentic products

• 2. Warranty and support

• 3. Fast, direct shipping

ugee.com will remain the home of creative tools. FreSound.com is the official destination for audio products. So when someone asks where to buy ugee earbuds, the official answer is always FreSound.com.

Looking Ahead

The Inspiration Open Earbuds are only the first step. FreSound is a long-term commitment, not a one-time project. The brand will expand into more wireless audio solutions — from new open-ear headphones with ear hooks to comfortable earbuds with built-in mic designed for specific lifestyles.

With ugee continuing to focus on creative hardware and FreSound specializing in sound, both brands together will create a more complete ecosystem for users. Tools for the hand, and now tools for the ear.

Why FreSound Matters

Today, audio is a part of daily life. Students, remote workers, athletes, and families all depend on it.

FreSound offers an option that feels natural. Lightweight designs for long study sessions. Stable ear hooks for exercise. Built-in mics for clear calls. And a listening style that keeps people connected to both their music and their environment.

This is why FreSound exists. Not to replace other headphones, but to give people more choice.

Conclusion: What Is FreSound and Where to Buy ugee Earbuds

So, what is FreSound? It is ugee's audio sub-brand — created from real experiences, refined by user feedback, and focused on everyday comfort and clarity.

And where to buy ugee earbuds? The answer is always the same: the FreSound Official Store. It is the exclusive source for authentic FreSound products, complete with support and fast delivery.

FreSound is new, but it carries ugee's spirit. A spirit that values creativity, usability, and innovation. Now, not only through what people create with their hands, but also through what they hear every day.